Susan Tillotson Bunch's Profile Image

Susan Tillotson Bunch

Susan Tillotson Bunch
Rated by Super Lawyers


loading ...

Susan Tillotson Bunch is the founder of Promotions and Privacy Law LLC (P Squared Law). Susan’s practice focuses on advertising, marketing, promotions, and data privacy and security, especially in emerging technologies. Susan works with clients of all sizes and types and in all marketing media. She assists clients with navigating state and federal regulatory issues implicated by content, platforms, or audience, as well as structuring compliant campaigns and promotions (such as chance, skill, user-generated content, charitable), including eSports, sweepstakes, contests, incentives, trade promotions, IW games, commercial co-ventures, nonprofit raffles, and more.

Susan collaborates with clients from concept to completion to ensure regulatory compliance without sacrificing marketing goals. She advises clients on program concept and structure, which typically involves preparing rules and disclosures, counseling on data, addressing prizing and fulfillment issues, complying with state registration and reporting requirements, and drafting ancillary agreements (co-sponsors, prize suppliers, celebrity endorsers, fulfillment entities, etc.).

Susan enjoys brainstorming with clients to develop creative solutions to otherwise onerous regulations. She developed a logic-based intake portal to reduce client time and expense, as well as expedite processing of time-sensitive materials.

Susan also focuses on data privacy and security, including information management, privacy and security, and risk assessment and mitigation. She helps clients identify risks and develop proportionate strategies for threat prevention, investigation, response, notification, and remediation. Arming clients with layers of tools, policies and best practices increases brand and reputation protection in a fluid regulatory environment.

Where data privacy and marketing converge (the “GUI center”?), Susan advises clients on fluid regulatory issues, such as GDPR, CCPA, as well as other federal and state privacy and consumer protection laws. She helps enthusiastic adopters of cutting-edge technology (such as augmented reality, GPS-enabled, psychographic, multichannel, cross-platform, and geographically dispersed marketing) to navigate newly (if at all) chartered legal territory.

Passionate about all things relating to technology and cybersecurity, Susan holds the ABA’s Privacy Law Specialist certification and the ANSI-accredited IAPP-administered designations of CIPP/US, CIPM, CIPP/e and CIPT. Her experience includes litigating disputes under federal and state computer crime laws.

To pay it forward, Susan finds ways to give voice to our most vulnerable, including children and abuse or neglect victims. She has served as a guardian ad litem, a board member of A Gift for Teaching, Child Abuse Council, and Big Brothers Big Sisters, and a DV intake legal services volunteer.

Kent (her “indisputably better half”) and Susan have wrangled three kids and currently have two spoiled Aussie pups. In her “spare” time, Susan is the lead instructor for Tampa Bay Shotokan, which she co-founded with a group of other devoted martial artists, performs with the Fanfare Concert Winds, and geeks out over all things tech or linguistic.

Professional Awards/Recognition
  • Best Lawyers in America — 2020
    Privacy & Data Security Law
  • Tampa’s Top Lawyers — 2020
    Information Technology
  • Florida Super Lawyers — 2014-2019
    Media & Advertising
  • Tampa’s Top Lawyers  — 2013-2014
    Media & Communications, General Practice
  • Tampa’s Top Rated Lawyers — 2012
    Civil Rights
  • Avvo “10” Rating — 2010-2020
  • Top Lawyers in Tampa Bay — 2010
  • Listed in Florida’s Legal Elite — 2007
  • Rated AV® Preeminent Peer Review — 1998-present
  • Who’s Who In American Law — 1998
Certifications
  • Certified Information Privacy Professional/United States (CIPP/US)
    International Association of Privacy Professionals
  • Certified Information Privacy Manager
    International Association of Privacy Professionals
  • Certified Information Privacy Technologist
    International Association of Privacy Professionals
  • Privacy Law Specialist*
    American Bar Association
  • Certified Information Privacy Professional/Europe (CIPP/e)
    International Association of Privacy Professionals
  • First Degree Black Belt
    JKA/WF America
  • Second Degree Black Belt
    JKA/WF America

* not a Florida Board Certification

Professional Activities
  • International Association of Privacy Professionals — 2017-present
    KnowledgeNet Central Florida — 2020-present
    Advisory Board, Privacy Law Section — 2019-present
    Privacy Engineering Section — 2018-present
    Women Leading Privacy Section — 2017-present
    Privacy Bar Section — 2017-present
    Privacy Law Specialist Certification Committee — 2018-2020
  • Hillsborough Association of Women Lawyers — 1994-present
  • Media Libel Resource Committee — 2007-2012
    MLRC Advertising and Commercial Speech Committee
  • Online News Association — 2006-2008
  • The Florida Bar, The Media & Communications Law Committee — 2006
    Annual Media Law Conference Co-Chair
  • The Florida Bar — 2012-2013
    Media & Communications Law Committee
Publications
  • It’s 10 PM [Somewhere] – Do You Know Where Your Data Is?, The Women Advocate Newsletter (12/12/2018)
  • Monitoring Sports Gambling Issue in Florida, Thomas & LoCicero PL (5/22/2018)
  • Response to “What’s Wrong with Social Media”, Thomas & LoCicero PL (4/9/2018)
  • Court says “phooey” on GUI and opens door to federal class action against Uber
  • FTC recommends modifying draft “Elements of Updatability” for IoT Devices
  • Are Talking Tom & Alexa COPPA-compliant? FTC says privacy rules apply to voice-activated toys & IoT devices
  • Chapter: A Reporter’s Guide to a Civil Lawsuit (Update), The Reporter’s Handbook
  • Chapter: A Reporter’s Guide to a Civil Lawsuit (Update), The Reporter’s Handbook
  • Legal implications of contest & sweepstakes in select countries of the Caribbean, Central & South America, Conference Material for Legal Issues Concerning Hispanics and Latin America Media (3/10/14)
  • Legal Screenshots for Interactive, Integrated Campaigns, 2012 Classic Guide to Mobile Advertising
  • FOI Toolbox: Developing a Public Record Paper Trail: Hope for Cooperation, Anticipate Litigation, The Quill Magazine (Feb.  2, 2011)
  • Suits Reveal Pattern of Overbilling by ME Districts, Brechner Report
  • ’Tree Sitting’ Constitutes Protected Free Speech, Newsletter
  • Chapter: A Reporter’s Guide to a Civil Lawsuit (Update), The Reporter’s Handbook
  • Online Sweepstakes: Don’t Wager a Guess, Take Note Before You Promote, Newsletter
  • Something Old, Something New… The Marriage of High Tech and Traditional Jurisprudence, Litigation Magazine
  • Chapter: A Reporter’s Guide to a Civil Lawsuit, The Reporter’s Handbook
  • Note: Summary Jury Trials: Should the Public Have Access?, FSU Law Review
Presentations
  • Cyber Risks Impacting Remote Attorneys — Speaker
    Torts & Insurance Practice Section, Forum on Communications Law, American Bar Association
  • Hot Topics in Advertising, Sweepstakes & Promotions — Panelist
    2020 Forum on Communications, American Bar Association
  • Cannabis & CBD Advertising — Speaker
    Florida Media Conference, Florida Press Association
  • Privacy Pitfalls: Myths & Monsters — Speaker
    CLE Breakfast, Association of Corporate Counsel (West Fla Chapter)
  • Promotions in 90 Minutes — Speaker
    CLE Breakfast, Association of Corporate Counsel (Orlando Fla Chapter)
  • Hot Topics in Advertising, Sweepstakes & Promotions — Panelist
    2019 Forum on Communications, American Bar Association
  • Privacy Pitfalls: Myths & Monsters — Speaker
    CLE Breakfast, Thomas & LoCicero PL
  • Promotion Pitfalls: Maximizing Business Goals, Minimizing Brand Risk — Speaker
    CLE Breakfast, Association of Corporate Counsel (West Fla Chapter)
  • Celebrities, Endorsements & Testimonials — Panelist
    5th Annual Summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, American Conference Institute
  • Devising a 50 State Plan (Promotions) — Panelist 
    3rd Annual Summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, American Conference Institute
  • A Day In the Life of a Media Lawyer — Presenter
    Holland & Knight LLP
  • Access to Judicial Proceedings and Records Seminar — Speaker
    Lorman Institute
  • Sunshine Summit — Speaker
    First Amendment Foundation
  • Online Journalism: Big v. Blog — Moderator
    2006 Media Law Conference, The Florida Bar Media & Communications Law Committee
  • Advanced Internet Seminar — Speaker
    National Business Institute
  • Legal Issues in Technology — Speaker
    Florida Educational Tech Conference, Florida Association of Educational Data Systems
  • Legal Challenges of the Media in the 21st Century — Speaker
    SIPIAPA, Inter American Press Association
  • IP, Technology, Monitoring & Privacy Issues — Lecturer
    Knowledge Management Course, University of Tampa
  • Advanced Litigation and Civil Practice Update — Speaker
    Tampa Bay Paralegal Association
  • Media Relations for Government Officials in Florida — Speaker
    Lorman Institute
  • Sweepstakes Panel — Speaker
    American Conference Institute
  • Anonymous Speech & SLAPP Litigation — Moderator
    2012 Media Law Conference, The Florida Bar Media & Communications Law Committee
  • MLRC Pre-Pub/Pre-Broadcast Committee — Presenter
    Media Libel Resource Committee
  • Smart Promotions for Smart Phones: Exploring the Latest Trends in Mobile Apps and Gamification — Speaker
    5th Annual Focus on Sweepstakes, Contests & Promotions, American Conference Institute
  • Reducing Legal Risks and Advertiser’s Liability Through Effective Monitoring of Online Contest Submissions and User Generated Content — Speaker
    4th Annual Focus on Sweepstakes, Contests & Promotions, American Conference Institute
  • Copyright & Plagiarism — Speaker
    Association for Education in Journalism and Mass Communication, Poynter Institute
  • Newsgathering — Speaker
    Media Law and Ethics Conference, Florida Press Club
  • 2005 Media Law Conference — Speaker
    The Florida Bar Media & Communications Law Committee
  • Reporters’ Privilege and Fringe Media — Speaker
    Media & The Law, University of Kansas
  • Cyberliability Seminar — Speaker
  • The Law of the Internet — Speaker
    National Business Institute
  • Applying Old Law to a New World/Business as Usual (CDA) — Panelist
    1999 Media Law Conference, The Florida Bar Media & Communications Law Committee
Contact Susan
  • By submitting this form I understand that contacting the firm through the website does not start an attorney/client relationship. Please see our disclaimer and privacy policy for more information.
  • This field is for validation purposes and should be left unchanged.