News & Updates

Privacy Soup

From the GDPR to the CPRA, the alphabet soup of new privacy legislation is getting thicker and denser. Don’t know your CCPA from the PIPEDA? You might want to get started PDQ! The California Consumer Protection Act (CCPA), enacted in haste, updated… Read More
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Simple Strategy #2 – Assemble a great pit crew to keep you on track

Assembling your dream team early will steer you towards success…. Promotions in our connected world rarely focus on single goals or limit themselves to single platforms. Depending on your objectives, media, and target audience, you may need to draw… Read More
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How to Make Your Sweepstakes a Success: Simple Strategy #1

How is a failed promotion like a bad car crash? It’s both fascinating and horrifying, and you feel lucky if you weren’t involved. This blog won’t feature sweepstakes smash-ups to gawk at, but it will help you keep your promotions fr… Read More
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