Assembling your dream team early will steer you towards success….
Promotions in our connected world rarely focus on single goals or limit themselves to single platforms.
Depending on your objectives, media, and target audience, you may need to draw talent from marketing, digital, sales, IT, legal and even HR.
Don't forget the crew chief! Each of your crew members can have different roles and goals. Getting (and keeping) everyone on the same page is a crucial part of a smooth promotion. From the tire catcher to the meteorologist, each member has their own role. It may seem like you are just directing traffic until you miss a step!
Consider a cross-platform sweepstakes designed to gather survey responses using snail mail, e-mail and online.
While it’s not as complicated as a Formula One pit crew, there’s no reason not to have a team that can get you back on track just as smoothly!
Up next: Simple Strategy #3 - Using your turn signals...